Empire Attire “Bringing Back American Jobs”

Empire Attire has created a campaign that I believe everyone should vote for and that is making stuff again in America. I recently came across this campaign by Simon Dumont and after looking into it more I’m proud to find people are finally starting to “get it” that we really don’t make anything anymore and have shipped all those jobs overseas. Creating products in America will not only help with the job growth in this country but will defiantly help the ski/snowboard industry after one of the worst snow seasons in 65 years. Just something little like this can hopefully start spreading to more companies around the United States and seeing the importance manufacturing is to our economy. So I wanted to thank you Simon Dumont for your leadership and hope people donate to the cause.

Below is all the information about the campaign provided from the indiegogo website.


Short Summary

It’s easy to watch what’s happening in American politics today and get fed up: with the government, with business people, with the system in general.  As we started paying more attention to what’s happening with America’s unemployment levels we started asking what we could do to help out.  The first question we asked was: what jobs are we outsourcing overseas that could be brought back home?

What we found out was truly inspiring.  It turns out, all those banners, hang tags, t shirts and hoodies that we’ve had printed in China can be done here for only a fraction more.  Same is true for the development and design of our packaging materials.  Using European and Asian partners to fill orders and distribute product for us is also unnecessary.  With a minimal investment in ONE American partner, we expect to bring between $30,000-$50,000 in annual service fees from overseas back to American soil.  No joke.

We’re inspired by these findings, and we wanted to ask for the public’s support on this initiative not only to help us cover this up-front investment, but also to help share this model with other companies, and inspire them to do the same.  If we sit around waiting for Uncle Sam to make American service providers more attractive, we could wait forever.  By directly supporting the partners we intend to work with, we can all make a little bit of difference in this economy.

You’ll notice that all of the rewards being offered in this program are heavily discounted.  The Roman Mitts at $25 are selling for $62 on our website right now.  The Head Skis at $350 are selling for $600 in stores.  These discounts are our contribution to you for backing this project, and to the country that brought us freedom fries and Super Man.  Take advantage of these rewards, and this remarkable opportunity to make a difference in our economy.

We’re a small company, but we make a strong effort to provide great gloves at reasonable prices.  We employ some of the best athletes in the world to help us test and develop gloves, and through that process have arrived at a truly remarkable product.

What We Need & What You Get

We need at least $25,000 to transition these jobs back home.  Some of this money will go as an investment directly to our new partner to help them retrofit their facitilites, and the rest will help us cover the costs of re-training our people and re-working our entire design and distribution processes.  The more money we raise, the less risky this campaign becomes, and the more sustainable the move back home.


If you’re not familiar with who Simon is yet, don’t be ashamed.  The world of pro skiers is a small world after all.  Simon has been trailblazing the sport of free-skiing for years now.  He’s one of the most decorated skiers in the sports, with numerous metals in events like X-Games, The Dew Tour, and many, many others.

This video showcases a recent feat of Simon’s on the slopes:


Suffice it to say, Simon needs his ski setup (head to toe) to be the best of the best in order to last in these cold harsh conditions.  Midway through his ski career, Simon realized that one part of his body was consistently under-served: his hands.

Simon has recruited a team of some of the best skiers in the world to represent the brand and help him figure out how to build a better glove.  He rounded the team out by bringing on expert advisers in business, in production, and in Marketing.  Today, Empire Attire employs a small team of full time employees in Boulder, CO and sells gloves in more than a dozen countries around the globe.  For more information about us, please check out our website here: www.empireattire.com.

Perks Explored

Our rewards are flexible.  If you want Simon to sign your gloves or skis consider it done.  Before any of this product ships we’ll send out a survey asking for size, color and other preferences.  During that time, you’ll be able to give us special instructions if you need anything else.  If you want to know if something is possible, just email us at info@empireattire.com and put “Kickstarter” in the subject line of the email.


Stickers- $2



T-Shirt Roulette- $8

T-Shirt Roulette


Hoodie Roulette- $18

Hoodie Roulette


The Pipe III Glove- $20

The Pipe III Glove


Roman Mitt or NY Glove- $25

Roman Mitt


NY Glove


Team Pipe Glove Tan- $28

Team Pipe Glove Tan

Women’s Winter Glove- $40

Women's Winter Glove

Pro Model Watch- $80

Pro Model Watch


Head’s Caddy Park Ski- $400

Head's Caddy Park Ski


Vip Pass to the Dumont Cup – $3000

Contact us for details.

Freeskier’s Training Package – $5000

Our best reward by far.  Contact us for more details.  Know that the video edit that you take home from this package will be produced by the same guys that brought you this movie: http://www.youtube.com/watch?v=1_Epw88bEx4



As a company, the biggest challenge is knowing that we’re going to pay up to 15% more for these services by using a local partner. This is financially risky, but its a risk we’re willing to take to make this happen. We know that the quality of our products will improve with this move, and we hope to be able to absorb these additional costs without passing them on to consumers. At the end of the day, we hope that if our long term prices rise 5% we won’t get a backlash from the customers that make all of this possible. This is an experiment, and like all experiments, it faces some challenges and risks which are unpredictable. The more money we raise in this campaign, the less risky the investment. We’ve got a few people working for us that are working on sweat and tears right now. If we raise enough, we can boost their salaries too… can we say ‘stimulus bonus package’!!!???


Facebook Users Beware

If you didn’t watch Mark Zuckerberg’s Facebook announcements last week — and of course the vast majority of Facebook users did not — you may be in for a surprise. Aside from the dramatically redesigned Facebook Timeline profile pages, which roll out in the coming weeks (and which I’ve grown to love), Facebook’s new system to auto-share what you do around the web may catch many Facebookaddicts off guard.

In fact, even those people who know exactly how this new feature works may need to be on guard against sharing some seriously embarrassing updates.

For those not in the loop: Facebook is making sharing even easier by automatically sharing what you’re doing on Facebook-connected apps. Instead of having to “Like” something to share it, you’ll just need to click “Add to Timeline” on any website or app, and that app will have permission to share your activity with your Facebook friends.

What activity, you ask? It could be the news articles you read online, the videos you watch, the photos you view, the music you listen to, or any other action within the site or app. Facebook calls this auto-sharing “Gestures.”

Can you see the possible issue here?

I’m pretty familiar with this auto-sharing function since it’s been a feature of The Huffington Post for a good while now. The way it works there: Once you join the site, every article you read is shared with your friends via an activity feed (unless you switch that feature off).

So right now I can see that someone I know professionally read “Scarlett Johansson Nude Photos” and a male colleague, who will remain anonymous, recently read the following:

1. “Conan O’Brien Stares At Nicole Scherzinger’s Cleavage”

2. “Heather Morris On Breast Implants”

3. “Perrey Reeves Shows Off Bikini Body (PHOTO)”

Now Facebook is bringing this functionality to every application out there.

I’m not saying this is a bad idea as such, but people need to be aware of what they’re signing up for when they add apps to the Timeline. Even my tech-savvy friends seem to set up these auto-share apps, completely forget about them, and return to doing things they wouldn’t necessarily want to share with all their friends.

Heck, I even find myself doing it.

Just a few days ago I added the Washington Post Social Reader app to my profile — this is one of many new news apps that auto-shares what you’re reading with your friends. Later, I returned to the app, forgot about that feature, read a ton of articles and realized they were all on my Facebook Timeline.

Now I didn’t read anything particularly saucy like my HuffPo friends did, but even that slight lapse was enough for me to uninstall the app completely.

So what can you do to avoid a Facebook privacy faux pas? Be aware that whenever you click a “Add to Timeline” button on a website or app from now on, you’re giving that app permission to post your activity to Facebook.

Most of the time you might be fine with this — like sharing the music you listen to on Spotify with friends (unless you like Rebecca Black) — but other times it might be worth disabling this function after you approve the app.

SEE ALSO: The New Facebook: How to Take Control of Your Privacy
Also note that when you add an app to your Timeline, you get the option to share your activity with “Public,” “Friends” or “Custom.” By clicking “Custom,” you get the option to hide your activity from everyone but yourself — see the steps below for more information on controlling your privacy with the new sharing features:

Should you worry about Facebook’s new Gestures functionality? No, but even the most technical among us should be aware that sharing everything is not always wise, and that selecting the right privacy settings can protect you against any mistakes.

READ THIS NEXT: Facebook Privacy: 3 Fights to Expect When You Get the New Timeline

This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

View As Slideshow »

The New Facebook Profile: Timeline
Timeline is a radical departure from previous versions of the Facebook user profile. The most prominent feature is the addition of a cover photo at the top of the page. Users can change this to whatever they’d like it to be.

In 1987, my sister was born. Facebook knows these life events and includes them in your timeline.

Being Born
You can even add a picture and context to your birth, which starts the Timeline.

Timeline Interface
The Timeline is a two-column interface with top photos, status updates, friends and more.

Facebook has added a feature that lets you see where you have visited. This is powered by Facebook Places.

Photos in the Timeline
Here’s how photos are displayed in the Timeline.

Friends in the New Timeline
Here’s what the Friends page looks like.

Changing Settings
Some of the new Timeline’s customization features.

More of the new Timeline



Conan O’Brien Gets His Own Foursquare Badge (and a Blimp)

As Conan O’Brien prepares to make his big return to late night television on November 8, the comedian is also returning to his social media roots for a Foursquare promotion of giant proportions — blimp-sized, in fact.

Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over conan-blimpthe east coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on Foursquare (Foursquare).

The Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter (Twitter) for updates on the blimp’s whereabouts.

The campaign is as transparent as they come — those blimp checkins will get distributed to all corners of the social web and spread the message that Conan is back. Still, it’s a massive undertaking that is both strange and fascinating. The month-long east coast blimp trip is sure to be one giant spectacle, and it seems fairly safe to assume that it will attract a fair amount of stares — and possibly even Foursquare checkins.

The blimp-badge partnership is also an interesting indicator of how location, checkins and entertainment marketing can go hand-in-hand. Foursquare tells us that the startup’s participation in the campaign was orchestrated by Jonathan Crowley, sibling to Co-founder Dennis Crowley and the man at the company handling media partnerships of late.

SOURCE: Mashable.com