THE JOURNEY TO BETTER
Our mission is to make you better. One shot, one round, one weekend at a time. We can’t promise it will be overnight. No one can. But we can say we’ll be there. With meaningful innovations that start in the lab, not the marketing department. We’re here to play, to challenge, to compete at the highest level. We are here for the journey, the journey to better.
The previous statement is so simple but speaks the truth of the game of golf. Srixon golf has created a campaign called the #JourneyToBetter. The 4 video series featuring Graeme McDowell, Keegan Bradley, Gonzalo Fernandez-Castano and J.B. Holmes.
Most people think hey it’s just another way for them to sell more golf balls. (Btw. The Srixon Z-Star XV is probably one of the best balls I have ever played). However watching the first two videos released for Graeme and Keegan are actually pretty damn inspirational. The drive these players have burning inside to become better is probably the feeling we all have in life. We want to be our best and will do whatever we can to succeed.
The video I can’t get over watching is Graeme McDowell’s #JourneyToBetter. His words are so true and honest it hits home on how I feel about the game of golf. Playing competitive golf my whole life as a junior, high school, college and as an adult I have always been meticulous about getting my bag ready before every round. Seeing Graeme do the same gives me a huge smile thinking I am not the only one that feels they need to do this to feel prepared.
On top of just putting his golf bag together I am a huge proponent for walking instead of taking the cart when playing golf. Nothing in my mind is better then having that time between shots to think and have enjoy being out even if its the worst round in the world. I use to blow up mentally in a round when it started to go sour even resorting to seeing how far I could throw my clubs after a bad shot. Until finally maturing and growing up I decided my #JourneyToBetter needed to start be being mentally tough and promising to wipe my mind of a bad shot and move on and recover. This process of focus in golf has transferred into life in everything from work to fitness.
Golf isn’t just a game but an amazing thing that teaches you life lessons without even thinking about it. There will be tough times and just as in golf you need to dig deep within yourself to rebound and keep moving forward.
I believe everyone can benefit to setting a path to better on anything you want to achieve in this world. So don’t just look at these Srixon videos as commercials but a way to recognize your goals and go do anything you want in life. Now grab your gear, head out to the range and start your #JourneyToBetter.
My #JourneyToBetter is to eliminate the errant drive, improve my iron play and eliminate 3 putts completely.
Now sit back, grab your popcorn and watch this Graeme McDowell video 10 times and try to not get chills.